Amazon Does Twitter Commerce
Amazon has released a new Twitter integration that lets customers add items to their cart from Twitter.
To use it, connect your Twitter account to Amazon, reply with #AmazonCart to any tweet containing an Amazon product link, and finish the purchase on Amazon whenever you’re ready.
“By connecting your Twitter and Amazon accounts, you are telling Amazon that #AmazonCart requests coming from your Twitter account should be added to your Amazon.com Shopping Cart,” the company explains in a FAQ. “Without that link, Amazon would not know to which customer’s Cart to add the item. To edit your connection preferences, visit your Social Settings or opt out of having Amazon respond to your #AmazonCart requests here (your accounts must be connected in order to opt out).”
Remember, you’re not actually buying an item when you reply to a tweet with the hashtag. You’re simply adding it to your cart. You can buy it or remove it from your cart later.
Amazon sends reply tweets from @MyAmazon letting you know if the item was successfully added, if it was out of stock, or how you can finish checking out later.
Note that people will be able to see your #AmazonCart replies given that Twitter is public (unless, of course, you have your timeline set to private). You may want to avoid adding a new television to your cart on Twitter, and then tweeting about your upcoming vacation.
This is not the first time Twitter has let users buy things using hashtags. The company partnered with AmEx on a similar concept last year.
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