Small Business News

Google Expands Partner Certification

Google announced the addition of Video Advertising certification for Google Partners members. So far, it’s only available in the United States, but it will be expanded to other countries in time.

The gist of this is that partners can be recognized for expertise specifically in video ads on YouTube and the Google Display Network. This will help them get that message across to their clients.

“In October 2013 we launched Google Partners – a program that provides agencies with the resources, training and support to help businesses succeed online,” Google says. “Over the last few months, we’ve been looking for more ways to recognize agencies’ specialized knowledge in certain areas of digital advertising.”

Google launched Google Partners worldwide in November.

There’s an exam here that AdWords certified members in the U.S. can take to earn the new certification. You need to pass two exams to be certified in the first place.

Preparation for the video exam includes study guides on video advertising, creating ads and campaigns, and measuring and optimizing performance.

In other Google Partners news, you are not required to have a Google+ account to be participate.

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